Attention! Turn Off The Blinking Blue Light!
Attention! Turn Off The Blinking Blue Light!
Watching some of the print industry’s actors have blue light specials is scary! Yes, Kmart is being reincarnated within some print/copier dealers as they move from a product-centric to a service-centric deliverable.
What the hell is value-added selling when your marketing is based on saving people 30-40%, bragging about never raising prices, and quoting prices on services as if they were commodity products found on aisle four at the old Kmart store?
The reality of an industry focused on selling products becoming an industry capable of selling services is still in a great struggle. A struggle made apparent by the lack of clear articulation from within the industry’s ranks and the evident lack of substance and details in their marketplace messaging.
The industry’s actors must quickly realize that selling print, its supplies, and services is nothing compared to selling the intellectual capabilities needed in delivering managed IT or cyber security services profitably.
If the industry continues promoting IT services as it promotes its commodity deliverable of print. The industry’s actors will find themselves with all the IT clients that successful IT service providers refuse to accept as clients.
In Closing: Your success in delivering excellent managed services will result from your remarkability. A remarkability your clients will be excited to make the appropriate investment to receive. Excellent services are not born from blue light specials.
Status quo is the killer of all that will be invented.
Ray Stasieczko
Watching some of the print industry’s actors have blue light specials is scary! Yes, Kmart is being reincarnated within some print/copier dealers as they move from a product-centric to a service-centric deliverable.
What the hell is value-added selling when your marketing is based on saving people 30-40%, bragging about never raising prices, and quoting prices on services as if they were commodity products found on aisle four at the old Kmart store?
The reality of an industry focused on selling products becoming an industry capable of selling services is still in a great struggle. A struggle made apparent by the lack of clear articulation from within the industry’s ranks and the evident lack of substance and details in their marketplace messaging.
The industry’s actors must quickly realize that selling print, its supplies, and services is nothing compared to selling the intellectual capabilities needed in delivering managed IT or cyber security services profitably.
If the industry continues promoting IT services as it promotes its commodity deliverable of print. The industry’s actors will find themselves with all the IT clients that successful IT service providers refuse to accept as clients.
In Closing: Your success in delivering excellent managed services will result from your remarkability. A remarkability your clients will be excited to make the appropriate investment to receive. Excellent services are not born from blue light specials.
Status quo is the killer of all that will be invented.
Ray Stasieczko
Leave a comment
Comments will be approved before showing up.
Also in Ray's Hot Topics
The End Of The Day With Ray! Brother 1st 9 months FY24 Is Brother Joining ETRIA?
I discuss Brother's 1st 9 months and how they might benefit by joining ETRIA!
The End Of The Day With Ray! HP 1st Qtr. FY25 -Operating Profit % Of Revenue lowest In 17 Qtrs.
HP Inc is declining in the print business and seems to be distracted in AI buzzwords in the personal system business unit! How long till HP's declining print revenues cause a massive profitability problem?
The End Of The Day With Ray! Toshiba 9 months FY24 - Ricoh Learn How To Be Profitable From Toshiba
I share the numbers and highlight Toshiba's path towards improving profitability in comparison to Ricoh becoming less profitable!
ray stasieczko
Author