Comfort in The Obvious: Is it Hiding from Reality?
I am noticing that Captain, Obvious is showing up more in the print industry.
During an industry's disruption, innovators learn more about the industry's weakness by what the leaders do not say over what they say.
When leaders discuss only what is comfortably obvious over what is obviously challenging, they are displaying their lack in understanding the obvious challenges.
I recently heard a leader discussing the importance of customer service! Holy Crap! I think a two–year–old who sells lemonade from the stand in their driveway understands the importance of customer service.
I appreciate someone sharing the details of how customer service can be delivered in a disrupted industry undergoing a transition. But. My God! I think everyone in the world knows customer service is essential.
The one-minute videos or the five-word blog content telling people obvious things while you string together adjectives highlighting zero substance will not challenge or motivate anyone.
As an industry becomes more challenged, many of the industry's actors will seek comfort over battles for relevance. However, these temporary hangouts soon dissolve as the realities of progress set in. Remember, being happy does not stop one from becoming obsolete.
So, challenge yourself to seek the discomfort. Look for the obvious challenges, seek knowledge to win against real challenges, and stop pretending that remising is relevant.
Remember, Capt. Obvious will never share what they do not understand, so they will repeat what you know and hope you find comfort pretending you learned something you already knew.
Unfortunately, during an industry's disruption, many are very content seeking what's comfortable over seeking what's relevant, and the innovative disruptors bet heavily on just that.
In Closing:
The pride of an industry will be revealed when it faces its most significant challenges. Some will seek to reward their egos, and some will strive to be rewarded by remaining relevant.
Status quo is the killer of all that will be invented.
Ray Stasieczko
Leave a comment
Comments will be approved before showing up.
Also in Ray's Hot Topics
The End Of The Day With Ray! What Can The New CEO of VEIT Learn From DEX Imaging & MARCO?
Is The New CEO of VEIT Reporting To The Old CEO? Surly NOT? After reading some articles and hearing things in the market I am thinking the new CEO of Visual Edge IT has a great opportunity to bring reality to Visual Edge IT. If he pays attention to the peers in the marketplace. I am also thinking that the exaggerated proclamations of the organization’s exiting CEO are reasons why I believe he definitely should no longer be involved in any corporate strategy or vision.
The End Of The Day With Ray! 2025 Annual Awards Roast! The Print Industry's Best Awards!
Another year another season! Who will win this year's Awards? Tune In
The End Of The Day With Ray! Could Static Control Components Actually Be On The UFLPA Ban List?
After looking on the Static Control Components website I have some questions regarding the (UFLPA) Uyghur Forced Labor Prevention Act. If Apex Microelectronics bought Static Control Components in 2015. And In June of 2023 The Department of Homeland Security Banned Zhuhai Apex Microelectronics LTD does that mean Static Control Is Banned? Or is this banned Zhuhai APEX Microelectronics another subsidiary of Ninestar? It's confusing but definitely worth the question.
ray stasieczko
Author