I saw this picture and thought. When did patients stop smoking in hospital beds? Then I thought - Obviously everyone saw that coming. Thanks for speaking up! I Wish I could! My Friends - Unfortunately, I hear this way too Much! When did entrepreneurism become entre-wimp-ism!
There once was a business on the edge of the proverbial cliff. For over a decade, the owners knew that selling cigarettes bedside in hospitals was against all future realities. However, the business owners were distracted by the efforts of those awarding the outdated concepts of sick people smoking in bed!
Like all industries, the cigarette peddlers in the hallways of the hospitals had their annual conventions and best-in-class trophies. I can imagine the booths showing off the latest gear to carry around cigarettes, matches, and of course, the Zippo lighter and its tin can of fuel.
However, screaming from a future place called reality. You could hear the cries warning that smoking in hospital beds would soon become obsolete.
Unfortunately, at the same time, with the warnings of coming obsolescence, the industry had many more distracting those realities through industry awards and doctored-up patient surveys highlighting how important smoking is for a patient's recovery.
Soon came the day smoking in hospital beds was determined to be insane! The businesses that listened to the warnings realigned and stopped participating in the activities distracting from those realities. One day someone will write an article showing a picture of your business's core deliverable, as for my friends in the business print industry regarding the giant copy machine in the hallway. First, the reader will say people used to copy and print business documents? Then they will say, Why?
Don't be the leader who gets distracted by those rewarding all the reasons the status quo will remain relevant. Instead, look into the common sense reasons why the status quo won't make sense much longer. Status Quo, Is the killer of all that will be invented.