Lexmark’s A4 Evolution is now the A4 Revolution.

Lexmark’s A4 Evolution is now the A4 Revolution.

by ray stasieczko June 19, 2018

Today, I declare like the patriots in Boston back in April of 1775, The Revolution has begun. So, let the A4 battle for market dominance begin.

I had the pleasure to share the BEI Services data at the Lexmark Roadshow in Boston. As the Copy/Print Industry continues to modify, BEI’s data highlights some of the reasons A4 equipment is driving much of the many disruptions coming to the print services deliverable.

The battles of this A4 Revolution will be fought in the conference rooms of the complacent, there will be skirmishes between salespeople trying to push yesterday’s technology as the end-user customers try pulling what their predefined needs. There will be sacrifice demanded from service providers as yesterday’s extensive services are replaced by new technologies which are more and more void of service.  

“In the future customers won’t evaluate how good your service is, they will buy products that don’t need service.”

The revolution has been long coming, and many have been hiding way too long behind those “Big Paper Drawers.” This A4 Revolution will cause A3’s mortality to finally see its end. Print Equipment Manufacturers will be struggling as their dealer’s orders for A3, are replaced by the end-user customers’ demands for A4.

Soon dealers will be throwing over the preverbal ship into the preverbal harbor the boxes of old sales manuals filled with old billing models, the parts and supplies from old A3 models, and the boxes of the undeveloped aspirations of production print. Yes, the A4 Revolution has started and those who believe that the oversized systems stand of the A3’S Army will prevail against the speed, agility, and price points of the A4’s Militia, are not listing to the sounds of the cannons as they practice for the celebration when 80-85% of all A3’s are defeated by the merits of A4 Melita.

As many manufacturers continue with their stubbornness in making more of things they want. Instead of making things the end-users want them to make. Organizations like Lexmark can and will seize the moment. Lexmark is not getting sidetrack into assimilating A4 into an A3 world like so many other manufacturers.

The Revolution has started, and there is no going back. The Imaging Channels current circumstances will modify continuously, and there is no stopping the A4 militia, soon the A3 warriors with their big paper drawers will sink to the bottom of that preverbal Harbor called Too Stubborn to Modify.

Don’t fall victim to the disruptor become the disruptor.

“You can be the vendor with the greatest relationships and lose to the new unknown innovator who delivers a better experience.”

R.J. Stasieczko




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