We have all heard the story of a lost dog who returned home after years of being who knows where.
Sometimes, business leaders need to think about the journey of the lost dog. The dog knew immediately why it wanted to return. The dog's WHY created its intent. Its mission was simple; nothing would stop its intent.
The dog would obviously get distracted and sometimes even chase squirrels going in the opposite direction. But all dogs with intent will eventually get back on the trail or decide if the why of their intent has changed. After all, dogs are intuitive.
When a business needs to transition or diversify to offset declining revenues from its disrupted core deliverables, its leaders don't waste time asking whether they should. They set out on a journey based on why they should. These leaders begin a journey based on intent.
Entrepreneurs don't ask how to do something or what they should do; they focus on why something needs innovation or change. It's in defining the why that plans and missions are developed.
In this defining why moment, sometimes good intentions can be deemed bad ideas or misguided strategies. Not all entrepreneurial endeavors will achieve the entrepreneur's original intent. Sadly, sometimes even lost dogs stay lost.
It's the risk of failed intentions that keeps many great ideas or aspirations from being realized. Not everyone is willing to explore the unknown, traveling towards something without directions.
The reality is that entrepreneurs don't seek direction from others; they write their own, crafted in the why they wrote them.
So, it's evident that if a business leader is asking someone whether they should do something, they have never asked themselves why they believe they should do something; when one seeks the why they should do something, intent is born or dies.
The lesson from the dog's journey home is that journeys with an undefined WHY can easily become a journey of aimless wandering in circles.
It's those journeys, with intent born of one's passion to accomplish something prescribed by the why, that have the best odds of reaching the destination.
Dogs are pretty intuitive and some lost dogs never intended to go home; maybe they like endless journeys that reach nowhere. Of course, that is a journey a business should never embark on.
"Status quo is the killer of all that will be invented."
Ray Stasieczko, Host of, The End Of The Day With Ray!
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Over the years since the birth of our nation, regardless of one's beliefs, aspirations, or successes, the soldier fights for all Americans in the defense of freedom.
"Emotional Collaboration is when both the service provider and their customers are responsible for the experience to reach a desired outcome."
So, my repeated question is: why does a print dealer running a 10-15 million-dollar print services company want to build a 1-2 million-dollar IT business?
ray stasieczko
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